Sentiment_Classification
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From Sentiment to Actionable Insights: Public Sentiment Analysis of Advanced Air Mobility
2026-07-13 19:51:21Esrat Farhana Dulia, Amina Dhaher, Raiful Hasan, Syed Arbab Mohd ShihabAbstract
Advanced Air Mobility (AAM) is an emerging low-altitude transportation system whose successful deployment depends on both technological progress and public acceptance. Public acceptance can influence government support, regulations, noise standards, willingness to fly, and the commercial viability of AAM. Understanding public sentiment is therefore essential for identifying societal barriers and developing effective adoption strategies. This study analyzes 306,009 human-generated texts collected from Reddit and Quora to examine AAM-related public discourse using artificial intelligence models. Seven sentiment-analysis approaches, including lexicon-based, machine-learning, deep-learning, and transformer models, are evaluated to identify the most reliable method for AAM-specific sentiment classification. ModernBERT achieves the highest performance and is used to label the full dataset. Latent Dirichlet Allocation is then applied within each sentiment class to identify underlying topics and examine their temporal evolution from 2008 to 2025. The analysis identifies 20 topics and six major cross-sentiment clusters: workforce and skill development, regulation and compliance, drone technical performance, military and geopolitical applications, safety and operational risks, and noise and disturbance. These findings can help policymakers, industry stakeholders, researchers, and operators develop targeted regulations, safety measures, workforce programs, noise-reduction strategies, and public communication efforts to address concerns and support the responsible deployment of AAM.
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URL
https://arxiv.org/abs/2606.20751
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Unveiling Public Opinion: A Study of Sentiment Analysis Using LSTM and Traditional Models
2026-07-08 16:32:39Atiq Ur RehmanAbstract
In this age of social media, sites like Twitter have become meeting places for people to share their views and feelings on a wide range of issues and current events as they unfold in real time. Sentiment analysis, a critical application of NLP, has become indispensable due to the massive influx of user-generated content, enabling the extraction of meaningful insights from the opinions and emotions expressed in textual data. Sentiment analysis on Twitter employs sophisticated computational techniques to categorize tweets into positive, negative, or neutral sentiments. This method not only examines individual expressions but also analyzes vast databases related to specific subjects or events. By spotting these emotions, machine learning models help improve public opinion interpretation and trend forecasting. This paper examines the effectiveness of various machine learning and deep learning approaches. Designed for this use, the system evaluates logistic regression, random forest, naïve bayes, gradient boosting, and LSTM networks, among other algorithms applied in sentiment classification. This work identifies the optimal sentiment analysis model using a Kaggle Twitter dataset that has been preprocessed through tokenization, lemmatization, and stopword elimination. Emphasizing the better performance of the LSTM approach, the model attained a training accuracy of 90.98%, a testing accuracy of 80.00%, and a micro-average ROC- AUC score of 0.92. These results show that the model outperforms conventional machine learning techniques in capturing contextual and sequential textual aspects.
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https://arxiv.org/abs/2607.07772
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Do We Still Need Fine Tuning? Turkish Sentiment Analysis in the Era of Large Language Model
2026-06-28 21:41:29Sercan Karaka\c{s}, Yusuf \c{S}im\c{s}ekAbstract
This study examines whether supervised fine-tuning remains necessary for Turkish sentiment analysis in the era of large language models. We compare classical machine learning methods, fine-tuned pretrained language models, and prompted large language models on a Turkish e-commerce review dataset with negative, neutral, and positive labels. Fine-tuned BERTurk models perform best overall and outperform all prompted large language models in the full three-class task. The neutral class emerges as the main difficulty: while several large language models are much more competitive in binary positive--negative classification, they degrade substantially in the three-class setting by collapsing neutral reviews into polarized categories. The findings suggest that, in realistic Turkish sentiment classification, prompted large language models do not yet match supervised fine-tuning in the zero-shot setting, and that including the neutral class is crucial for robust evaluation.
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URL
https://arxiv.org/abs/2606.29614
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Aspect-Based Sentiment Evolution and its Correlation with Review Rounds in Multi-Round Peer Reviews: A Deep Learning Approach
2026-06-23 06:14:00Ruxue Hana, Haomin Zhoua, Jiangtao Zhong, Chengzhi ZhangAbstract
Mining sentiment information from the textual content of peer review comments offers valuable insights into the scientific evaluation process. However, previous studies are often constrained by coarse-grained analysis and the lack of differentiation across review rounds. Notably, the dynamic shifts in reviewers' focus and sentiment tendencies throughout multiple review stages remain underexplored. To address this gap, the present study investigates the distribution and evolution of aspect-level sentiments and examines their correlation with the number of review rounds. We begin by segmenting the multi-round review comments of 11,063 accepted papers from Nature Communications and identifying fine-grained review aspect clusters. A manually annotated corpus of approximately 5,000 review sentences is then constructed. Using this dataset, we train a series of deep learning-based aspect sentiment classification models. Among them, the LCF-BERT-CDM model achieves the best performance, with a Macro-F1 score of 82.65%. Subsequent statistical analysis reveals a consistent trend: as the number of review rounds increases, the proportion of positive sentiments rises, while negative sentiments decline. Correlation analysis further indicates that aspect sentiment scores are negatively associated with the total number of review rounds. Key aspects exhibiting stronger correlations include "experiments", "research significance" and "result analysis".
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URL
https://arxiv.org/abs/2606.24188
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The Register Gap: A Meaning Intelligence Framework for Nigerian Public Discourse
2026-06-18 14:05:29Celestine AchiAbstract
We introduce the Meaning Intelligence Framework (MIF), a nine-dimension annotation and evaluation schema for Nigerian public discourse that separates surface sentiment from true communicative intent. Existing benchmarks for Nigerian languages, including NaijaSenti and AfriSenti, treat sentiment classification as a three-way polarity task (positive, negative, neutral). We argue that the dominant failure mode of AI systems on Nigerian discourse is not translation failure but context failure: the same utterance carries opposite pragmatic force depending on speaker, audience, and situation. The MIF operationalises this insight across nine scored dimensions: register, surface sentiment, true intent, irony, coded subtext, risk tier, annotator confidence, speaker emotion, and recommended communications action. We construct a 30-item calibration dataset spanning Standard English, Nigerian English, Nigerian Pidgin, and code-mixed registers, and evaluate a frontier language model (Gemini 2.5 Flash) under zero-shot and schema-informed prompting conditions. The headline finding is the Register Gap: zero-shot register classification accuracy is 33.3%, rising to 73.3% (+40 points) when the model receives the MIF schema in-context. The composite Meaning Intelligence Score increases by 5.4 points (73.2 to 78.6) under schema-informed prompting, with the largest practical gains in register identification, coded-subtext detection (+10 points), and strategic action recommendation (+10.3 points). We release the framework specification, annotation guidelines, and the 30-item public calibration set to support reproducibility, while retaining a private holdout corpus for contamination-protected evaluation.
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URL
https://arxiv.org/abs/2606.20255
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Chiaroscuro Attention: Spending Compute in the Dark
2026-06-06 20:38:42Prateek Kumar SikdarAbstract
Standard transformers apply self-attention uniformly at every layer and token, regardless of whether the input requires dynamic cross-token interaction. We propose CHIAR-Former (Chiaroscuro Attention), a 4-layer hybrid transformer that routes each token to one of three operators - DCT spectral mixing, RBF kernel mixing, or full self-attention - based on per-token spectral entropy, a theoretically justified complexity signal. Through systematic ablation on WikiText-103, we discover routing collapse: the router consistently rejects RBF in favour of DCT and attention, revealing that spectral mixing and dynamic attention are complementary and sufficient. A purpose-designed DCT+Attention-only variant achieves Val PPL 36.54 on WikiText-103 - a 45% improvement over a full-attention baseline (PPL 66.62) at 62.5% fewer attention FLOPs. We extend evaluation to WikiText-2, IMDB sentiment classification, and synthetic ListOps operations, establishing a clear operating regime: CHIAR-Former excels on large-scale naturalistic text where token diversity supports spectral specialisation, while full attention retains an edge on small datasets and synthetic pattern-matching tasks. These findings - both the wins and the losses - together define when and why spectral routing earns its keep.
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https://arxiv.org/abs/2606.08327
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Evaluating LLM Usage for Efficient and Explainable Numerical and Classified Implicit Sentiment Analysis of Product Desirability
2026-06-04 21:16:00Sherri Weitl-Harms, John HastingsAbstract
Qualitative product feedback can reveal nuanced user experiences, but its implicit sentiment is difficult to measure. This paper presents a scalable and interpretable framework that uses large language models (LLMs) to quantify product desirability from such data. Using two Product Desirability Toolkit (PDT) datasets from ZORQ and CARMA comprising 106 respondent term groupings with gold-standard human annotation, zero-shot continuous numerical sentiment scoring and categorical sentiment classification are evaluated without relying on explicit review scores. Across the datasets, LLMs generated numerical sentiment scores directly from qualitative responses and closely matched expert labels, achieving Pearson correlations up to 0.97 and classification accuracy up to 94%. LLMs maintained robustness even when handling data presented in multiple forms and consistently expressed high confidence. In contrast, lexicon-based and transformer baselines did not produce statistically significant results. Among the models tested, GPT-4o-mini achieved performance comparable to larger models at 94% lower cost, supporting scalable deployment. The framework also incorporates model confidence ratings and human-readable rationale explanations (xAI), improving interpretability, transparency, and trust while supporting practical use in product satisfaction assessment. In general, using the PDT tool as a survey method along with a cost efficient LLM for sentiment analysis has the potential to provide for product evaluation with results that are rich in terms of sentiment scores (both numerical and classified sentiment) and in terms of the high-level user impressions of the product that can be used to identify ideas for product development and improvement, as well as marketing ideas for target audiences.
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URL
https://arxiv.org/abs/2606.23701
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Temporal Simultaneity Predicts Annotation Quality in Sentiment Corpora
2026-05-26 16:21:20Idris Abdulmumin, Mokgadi Penelope Matloga, Tadesse Destaw Belay, Botshelo Kondowe, Letlhogonolo Mohleleng, Hareaipha Nkopo Letsoalo, Shamsuddeen Hassan Muhammad, Vukosi MarivateAbstract
Annotation quality is difficult to sustain when campaigns span weeks or months with small annotator pools. We present a Setswana sentiment dataset of 3,565 tweets annotated by three native-speaker annotators across eight batches and examine why inter-annotator agreement (IAA) declines over time. Despite an aggregate Randolph's free-marginal Kappa of $\kappa = 0.76$, "excellent," per-batch $\kappa$ falls by more than 32 points across the annotation task. Through six targeted analyses, we find that (i) label confusion concentrates on the negative/neutral boundary, (ii) two annotators show run-length drift consistent with autopilot labeling, and (iii) the dominant predictor of $\kappa$ is temporal simultaneity: tweets labeled within one minute achieve $\kappa = 0.98$, while those labeled more than a day apart reach only $\kappa = 0.65$. Annotation speed and tweet-level linguistic features show no meaningful association with $\kappa$. We benchmark three open multilingual encoders and proprietary models (GPT-5 and Gemini) on three-class sentiment classification; fine-tuning yields gains of 29 to 43 macro-F1 points over pretrained baselines, with GPT-5 few-shot leading overall (62.2 macro-F1). We release the dataset, per-annotation timestamps, and analysis code to support reproducible quality auditing for future African language NLP resources.
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URL
https://arxiv.org/abs/2605.27239
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When Correct Demonstrations Hurt: Rethinking the Role of Exemplars in In-Context Learning
2026-05-25 21:52:49Chenghao Qiu, Chunli Peng, Yufeng Yang, Kuan-Hao Huang, Yi ZhouAbstract
In-context learning (ICL) is often motivated by the intuition that demonstrations help because they provide correct input-output examples. However, we reveal a counterintuitive phenomenon: correctness does not guarantee exemplar utility, and some correct demonstrations can even reduce ICL accuracy. To study this correctness-utility gap, we introduce task-preserving perturbations, where only the exemplar input is changed, while the example remains a correct instance of the same task. Concretely, each perturbed exemplar is assigned the target induced by the task mapping. This framework covers both label-updating perturbations, where task-relevant semantics change and targets are recomputed, and stricter target-preserving perturbations, where the original target remains valid. We formalize the resulting failure mode as contextual evidence shift: task-preserving perturbations can change the effective mixture of evidence used by the model for contextual inference, thereby separating exemplar correctness from exemplar utility. Across sentiment classification, logical reasoning, and math word problems, we find that task-preserving perturbed demonstrations can substantially degrade ICL performance, especially for smaller models, harder tasks, and higher perturbation ratios. Our results show that robust ICL requires evaluating not only whether demonstrations are correct, but also how they influence contextual inference. Code is available at this https URL.
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URL
https://arxiv.org/abs/2605.26350
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Grammatically-Guided Sparse Attention for Efficient and Interpretable Transformers
2026-05-23 11:11:19Spandan PratyushAbstract
The quadratic complexity of self-attention in Transformer models remains a significant bottleneck for processing long sequences and deploying large language models efficiently. For this approach, there has been significant research into Sparse Attention, and Deepseek Sparse Attention has combined various methods of creating segments of tokens to reduce the time complexity. This paper introduces a novel approach, Grammatically-Guided Sparse Attention, which constrains attention computations based on the grammatical roles of tokens. By leveraging Parts-of-Speech (POS) tags, attention masks are dynamically generated that enforce linguistically coherent connections between tokens, reducing the computational graph without sacrificing essential linguistic dependencies. Two masking strategies are proposed and evaluated: a hard mask that strictly allows only predefined grammatical interactions, and a soft mask that biases attention towards these interactions. The experiments, conducted on the SST-2 sentiment classification task using a DistilBERT-like architecture, demonstrate that Grammatically-Guided Sparse Attention maintains comparable accuracy to full attention while significantly reducing the theoretical computational overhead. Preliminary results show accuracy values of 0.8200 for hard masking and 0.8165 for soft masking, closely matching the 0.8200 of full attention, providing a path towards more efficient, interpretable, and linguistically-informed Transformer architectures.
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URL
https://arxiv.org/abs/2605.24518
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SentimentLens: Reconciling Sentiment and Ratings via Dual-Modality in the Hospitality Sector
2026-05-22 17:21:27Dineth Jayakody, Pasindu Thenahandi, Sampath JayarathnaAbstract
Online travel platforms generate vast volumes of user-generated hotel reviews, offering rich opportunities to understand traveler experiences at scale. However, transforming unstructured textual feedback into structured, actionable insights remains a challenging task. This paper presents SentimentLens, a scalable analysis system based on Aspect-Based Sentiment Analysis that performs knowledge extraction from unstructured hotel reviews and organizes them into interpretable service categories. SentimentLens integrates aspect term extraction, aspect sentiment classification, semantic category assignment, and multi-level analytical modules to support region-level, hotel-level, and category-level evaluation. The system is designed to operate across different geographic contexts and hospitality settings. To demonstrate its practical utility, we apply SentimentLens to a large real-world dataset of over 10,000 publicly available hotel reviews. Through extensive analysis, the framework reveals how traveler sentiment varies across regions, service categories, and hotel archetypes. We further implement a cross-modal reconciliation of textual sentiment and numerical ratings to identify latent operational conflicts, structural inconsistencies in service quality, and high-impact improvement opportunities using importance--performance and entropy-based analyses. The results show that SentimentLens effectively transforms large-scale unstructured reviews into actionable intelligence, supporting data-driven decision-making for hospitality management and tourism policy. While demonstrated using a national case study, the proposed system is generalizable to other destinations and review-driven service domains.
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URL
https://arxiv.org/abs/2606.00084
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RADAR: Relative Angular Divergence Across Representations
2026-05-21 20:51:00Xavier Cadet, Mateusz Nowak, Peter ChinAbstract
Machine learning methods rely on data. However, gathering suitable data can be challenging due to availability constraints, cost, or the need for domain expertise. Expanding datasets with additional sources is a common response to limited data, yet this practice does not always improve downstream performance and can sometimes lead to a loss of performance, known as negative transfer. We propose RADAR, a simple, geometrically grounded metric for estimating cross-domain transferability in foundation models. RADAR analyzes the layer-wise evolution of representations by measuring angular alignments and relative changes in distance along layer-to-layer displacement trajectories, and by comparing empirical distributions of within-domain and cross-domain dynamics. We hypothesize that domain transferability is related to the divergence between these trajectory distributions. We evaluate the metric across multiple modalities, including cross-lingual sentiment classification with text embedding models and cross-domain image classification with foundation vision models. Across several settings, RADAR provides competitive predictive performance relative to existing transferability metrics on several vision and text benchmarks, with particularly strong results when domain transitions are smooth or cleanly separated. Our ablations further suggest that the effectiveness of transferability estimation depends on the geometry of the model's internal representation space, with different modalities favoring different topological formulations.
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URL
https://arxiv.org/abs/2605.23028
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From TF-IDF to Transformers: A Comparative and Ensemble Approach to Sentiment Classification
2026-05-21 05:00:12Dip Biswas Shanto, Mitali Yadav, Prajwal Panth, Suresh Chandra SatapathyAbstract
Sentiment analysis, also referred to as opinion mining, primarily tries to extract opinion from any text-based data. In the context of movie reviews and critics, sentimental analysis can be a helpful tool to predict whether a movie review is generally positive or negative. It can be difficult for the ML models to understand the context or metaphysical sentiment accurately, as ML models rely largely on statistical word representations. The objective of this paper is to examine and categorise movie reviews into positive and negative sentiments. Diverse machine learning models are considered in doing so, and Natural Language Processing (NLP) methodologies are employed for data preprocessing and model assessment. The IMDb dataset is used. Specifically, Naive Bayes, Logistic Regression, Support Vector Machines (SVM), LightGBM, LSTM, and transformer-based models such as RoBERTa and DistilBERT were evaluated. After a lot of testing with accuracy, precision, recall, F1-score, and ROC-AUC, RoBERTa performed better than all the other models, with an accuracy of 93.02%. A soft voting ensemble that combined all the models also improved classification performance, showing that model ensembling works well for sentiment analysis.
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URL
https://arxiv.org/abs/2605.22003
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Beyond Sentiment Classification: A Generative Framework for Emotion Intensity Evaluation in Text
2026-05-15 20:32:29Francesco A. Fabozzi, Dasol Kim, William N. GoetzmannAbstract
We introduce a novel approach to emotion modeling that shifts the focus from identification to evaluation, addressing the limitations of discrete classification in applied domains such as finance. By constructing a dataset of emotional intensity scores and fine-tuning open-weight generative language models to output continuous values from 0-100, we demonstrate a more expressive, generalizable framework for sentiment and emotion analysis. Our findings not only outperform classification baselines but also reveal surprising generalization capabilities and transfer effects to related constructs such as sentiment and arousal. This work contributes to the interdisciplinary recontextualization of NLP by introducing emotion intensity evaluation as an alternative to classification, arguing that this shift better aligns with the needs of domains--such as finance--where the degree of emotional content is central to interpretation and decision-making.
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URL
https://arxiv.org/abs/2605.16613
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From Llama to Cria: Scaling Down Neural Networks via Neuron-Level Spectral Structural Importance Evaluation
2026-05-14 10:58:41Yongyu WangAbstract
This paper proposes a neuron pruning framework based on neuron-level spectral structural importance evaluation. Given a trained neural network, we record the hidden states of each hidden layer during inference and model neurons as graph nodes, with hidden states treated as graph signals. Using ideas from graph signal processing, we infer layer-wise input and output graphs that characterize the structural relationships among neurons before and after each layer transformation. We then evaluate the spectral structural importance of neurons by analyzing the transformation between these graphs based on spectral graph theory. Neurons with high spectral structural importance are regarded as strongly involved in the internal representation transformation and are therefore preserved, while neurons with low importance scores are selected as pruning candidates. The pruning process is conducted iteratively until a predefined effective parameter reduction target is reached. Instead of fine-tuning after every pruning step, the proposed strategy first removes low-importance neurons to obtain a compact architecture and then applies a final recovery fine-tuning stage to restore task performance. By connecting neuron pruning with graph signal processing and spectral structural analysis, the proposed framework offers a principled way to reduce neural network size while maintaining solution quality. Experimental results on CIFAR-10 image classification and SST-2 sentiment classification show that our method can effectively remove low-importance neurons and achieve compact networks with competitive performance after recovery fine-tuning.
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URL
https://arxiv.org/abs/2605.18860
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FinMoji: A Framework for Emoji-driven Sentiment Analysis in Financial Social Media
2026-05-10 10:39:14Ahmed Mahrous, Roberto Di PietroAbstract
This paper explores the use of emojis in financial sentiment analysis, focusing on the social media platform StockTwits. Emojis, increasingly prevalent in digital communication, have potential as compact indicators of investor sentiment, which can be critical for predicting market trends. Our study examines whether emojis alone can serve as reliable proxies for financial sentiment and how they compare with traditional text-based analysis. We conduct a series of experiments using logistic regression and transformer models. We further analyze the performance, computational efficiency, and data requirements of emoji-based versus text-based sentiment classification. Using a balanced dataset of about 528,000 emoji-containing StockTwits posts, we find that emoji-only models achieve F1 approximately 0.75, lower than text-emoji combined models, which achieve F1 approximately 0.88, but with far lower computational cost. This is a useful feature in time-sensitive settings such as high-frequency trading. Furthermore, certain emojis and emoji pairs exhibit strong predictive power for market sentiment, demonstrating over 90 percent accuracy in predicting bullish or bearish trends. Finally, our research reveals large statistical differences in emoji usage between financial and general social media contexts, stressing the need for domain-specific sentiment analysis models.
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https://arxiv.org/abs/2605.09469
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A Comparative Analysis of Classical Machine Learning and Deep Learning Approaches for Sentiment Classification on IMDb Movie Reviews
2026-05-08 14:44:36Erma Daniar Safitri, Lia Hana Ichisasmita, Citra Agustin, Luluk Muthoharoh, Ardika Satria, Martin Clinton Tosima ManullangAbstract
This paper presents a comparative study of classical machine learning and deep learning methods for sentiment classification on the IMDb movie reviews dataset. The machine learning pipeline uses TF-IDF features and PyCaret AutoML to evaluate Logistic Regression, Naïve Bayes, and Support Vector Machine, while the deep learning pipeline implements BiLSTM and BiLSTM with an attention mechanism. Experimental results show that classical machine learning, especially SVM, achieves the best performance with an accuracy of 0.8530, outperforming the deep learning models in this study. The BiLSTM with Attention model improves over the standard BiLSTM and reaches an accuracy of 0.706, indicating better contextual modeling. The paper concludes that although deep learning can capture sequential dependencies, classical machine learning remains a strong baseline when combined with effective feature engineering such as TF-IDF, particularly under limited data and computational resources.
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URL
https://arxiv.org/abs/2605.07811
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A Comparative Analysis of Machine Learning and Deep Learning Models for Tweet Sentiment Classification: A Case Study on the Sentiment140 Dataset
2026-05-06 13:21:07Vita Anggraini, Cintya Bella, Bastian, Luluk Muthoharoh, Ardika Satria, Martin C. T. ManullangAbstract
The exponential growth of social media has created an urgent need for automated systems to analyze unstructured public sentiment in real time. This study compares a traditional Logistic Regression model using TF-IDF features with a deep learning Bidirectional Long Short-Term Memory (BiLSTM) architecture on a 10,000-tweet subset of the Sentiment140 dataset. Experimental results show that Logistic Regression outperformed BiLSTM, achieving an accuracy of 73.5% compared with 69.17%, while the deep learning model exhibited mild overfitting. These findings suggest that for medium-scale informal text data, classical machine learning with robust feature extraction can outperform more complex deep learning approaches. Finally, the trained models were integrated into an interactive web application using Streamlit and deployed on Hugging Face Spaces for public access.
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URL
https://arxiv.org/abs/2605.04888
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Sentiment Analysis of Indonesian Spotify Reviews Using Machine Learning and BiLSTM
2026-05-05 07:28:42Uliano Wilyam Purba, Andre Hadiman Rotua Parhusip, Sahid Maulana, Luluk Muthoharoh, Ardika Satria, Martin C. T. ManullangAbstract
This paper benchmarks classical machine learning and deep learning approaches for three-class sentiment classification of Indonesian Spotify reviews. Using 100,000 scraped reviews and 70,155 cleaned samples, the study compares Support Vector Machine, Multinomial Naive Bayes, and Decision Tree models with a two-layer BiLSTM. Both approaches use the same preprocessing pipeline, including slang normalization, stopword removal, and stemming. Decision Tree achieves the best performance among the classical models, while BiLSTM attains the highest weighted F1-score overall but fails on the minority neutral class. The paper concludes that BiLSTM is stronger for overall sentiment detection, whereas machine learning with SMOTE provides more balanced three-class performance.
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URL
https://arxiv.org/abs/2605.03443
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Benchmarking Logistic Regression, SVM, Naive Bayes, and IndoBERT Fine-Tuning for Sentiment Analysis on Indonesian Product Reviews
2026-05-05 07:20:42Nabila Zakiyah Zahra, Salwa Farhanatussaidah, Nasywa Nur Afifah, Luluk Muthoharoh, Ardika Satria, Martin C. T. ManullangAbstract
The exponential growth of e-commerce platforms in Indonesia has generated a massive volume of user-generated product reviews. Analyzing the sentiment of these reviews is critical for measuring customer satisfaction and identifying product issues at scale. This paper benchmarks traditional Machine Learning (ML) approaches against a Transformer-based Deep Learning model for a three-class sentiment analysis task (positive, neutral, negative) on the Tokopedia Product Reviews 2025 dataset. We implemented Term Frequency-Inverse Document Frequency (TF-IDF) feature extraction coupled with three algorithms: Logistic Regression, Linear Support Vector Machine (SVM), and Multinomial Naive Bayes as robust baselines. Subsequently, we fine-tuned the IndoBERT model (indobenchmark/indobert-base-p1) for contextual sequence classification. To computationally address the severe class imbalance inherent in e-commerce feedback, we applied balanced class weights for the baseline models and engineered a custom weighted cross-entropy loss function within the IndoBERT training loop, following the broader motivation of imbalanced-learning research. Our comprehensive evaluation using Accuracy, Macro F1-score, and Weighted F1-score revealed that the traditional Linear SVC model significantly outperformed the IndoBERT model in our experimental setup, achieving an Accuracy of 97.60% and a Macro F1-score of 0.5510, compared to IndoBERT's 88.70% and 0.5088. Detailed analysis indicates that this performance gap was primarily driven by discrepancies in the data sampling regimes, where baselines utilized the full corpus while the Transformer was constrained to a sampled subset. Finally, we demonstrate the practical viability of our pipeline by deploying the final sentiment classification model as an interactive Gradio web application.
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URL
https://arxiv.org/abs/2605.03439
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