Abstract
According to the literature, Product reviews are an important source of information for customers to support their buying decision. Product reviews improve customer trust and loyalty. Reviews help customers in understanding what other customers think about a particular product and helps in driving purchase decisions. Therefore, for an e-commerce platform it is important to understand the sentiments in customer reviews to understand their products and services, and it also allows them to potentially create positive consumer interaction as well as long lasting relationships. Reviews also provide innovative ways to market the products for an ecommerce company. One such approach is Nudge Marketing. Nudge marketing is a subtle way for an ecommerce company to help their customers make better decisions without hesitation.
Abstract (translated)
根据文献，产品评论是顾客支持购买决策的重要信息来源。产品评论提高了顾客的信任和忠诚度。通过评论，顾客可以了解其他顾客对某个产品的看法，从而帮助他们做出购买决策。因此，对于一个电子商务平台来说，了解顾客对产品评论的态度以了解他们的产品和服务非常重要，这也有助于他们创造积极的消费者互动以及长期的关系。产品评论也为电子商务公司提供了创新的营销方式。一种 such approach is Nudge Marketing。Nudge marketing is a subtle way for an ecommerce company to help their customers make better decisions without hesitation.
URL
https://arxiv.org/abs/2311.10782
